Glorious Pistachios cracks open TikTok for marketing campaign revival

Dive Temporary:

  • Glorious Pistachios has revived its “Get Crackin’” marketing campaign with new commercials and content material throughout cable shops, virtual streaming platforms and on social media, together with a TikTok initiative, in line with a press liberate.
  • Spots use humor to exhibit the other ways to crack open pistachios. Present commercials function Humpty Dumpty, the Large Bang and aggressive eater Joey Chestnut, with further commercials starring different characters scheduled to roll out within the coming months.
  • The emblem may be teaming up with Primary League Consuming to host the “Glorious Pistachios Get Crackin’ Consuming Championship.” The development is about for International Pistachio Day, which takes position on Feb. 26.

Dive Perception:

Glorious Pistachios hopes to generate some goodwill with shoppers via bringing again a marketing campaign that previously has featured ability reminiscent of Stephen Colbert, Snooki, Snoop Dogg and Psy. On the identical time, the brand new iteration of “Get Crackin’” embraces a few of newest traits in advertising and marketing to interact with attainable new consumers. This comprises a focal point on influencers, TikTok and an in-person tournament at Pacific Park at the Santa Monica Pier. 

Glorious Pistachios is having a look to be part of the cultural dialog with this marketing campaign, in line with Michael Perdigao, president of The Glorious Company in a press observation. To lend a hand it accomplish this, the hassle leans closely on TikTok ability, together with Thoren Bradley, Daniel and David Hulett and Elladj Balde. The #GetCrakin problem used to be introduced previous this month via Shawn Johnson, Alex Wong and Vanesa Amaro. As a part of the problem, shoppers had been tasked with posting the ingenious techniques they open pistachios via Feb. 20 for the danger to obtain $10,000 and a one-year provide of pistachios.


Glorious Pistachios has made a concerted effort to succeed in younger shoppers in recent times. In 2021, it introduced more than one campaigns focused round gaming and streaming. The corporate additionally partnered with Wonder Studios to make child Groot the face of a marketing campaign pushing the nut as a type of plant-based protein.

Its newest effort used to be advanced with The Glorious Company, which is mum or dad The Glorious Corporate’s in-house store. 

Supply By means of